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Nordstrom: Nordstrom to bring SPACE to Nashville, Los Angeles and Toronto

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Posted Aug 25th, 2016

Retailer to open in-store boutique for emerging and advanced designers in Nashville, Los Angeles and Toronto

This fall, Nordstrom plans to expand its in-store boutique SPACE to four additional stores in Nashville, Los Angeles and Toronto, thereby doubling the number of locations since its launch one year ago.

Introduced in fall 2015 by Olivia Kim, Vice President of Creative Projects at Nordstrom, SPACE features collections from emerging and advanced designers such as Undercover, Ellery, Koché, Brother Vellies, Roksanda, Paskal, Toga, Shrimps, Mociun and more.

The shop lives as a standalone boutique within the store’s designer department, and houses cross-category collections of apparel, shoes, handbags, accessories, home goods and fragrance.

The store design was built with artistic elements and pops of color to distinguish the shop from the rest of the retail floor – think pink mannequins, mixed materials and art objects to accent the area. Kim worked with the Nordstrom design team to create a framework that feels open and airy, then decorated each SPACE with work from artists, furniture makers and artisans so each feels uniquely warm and inviting.

SPACE at The Mall at Green Hills will feature pieces like Ettore Sottsass’s Ultrafragola wavy neon mirrors, graphic side tables and a fuzzy fuchsia couch.

“These cities are known for their amazing fashion and the people there have such a strong sense of individual style,” said Kim. “We want to make a statement with our stores in these markets and identify them as destinations for fashion, style, art and culture. Our customers are really curious and educated about fashion, and part of our goal with SPACE is to create a platform to introduce our customers to this side of designer fashion – this place where the directional collections or up-and-comers have a place to live and grow.”

SPACE initially launched exclusively in our flagship locations (Downtown Seattle, San Francisco Centre, Michigan Avenue and Pacific Centre (Vancouver, B.C.)), yet now expands to new markets known as shopping destinations. In August, SPACE at The Mall at Green Hills in Nashville, Tenn. and The Grove in Los Angeles. Nordstrom will open its first Toronto store on September 16 at Eaton Centre, followed by Yorkdale Centre on October 21. Both will open with SPACE.

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